Website and Social Media Content
It can be really useful to include Initial Teacher Training or Train to teach with us in a prominent place on your home page or in menus. Feel free to use and adapt the examples below as required.
A cost-effective way to promote your school’s culture of positivity for recruitment and to support your ITT provider is to include key information and links on a dedicated page on your school’s website. Below are some examples of the kind of copy you might include.
Teacher Training at xxxx School
(INSERT SCHOOL PICTURE)
We are committed to supporting the training of new teachers coming into the profession. Working in partnership with XXXXX and Haybridge Teaching School Hub we provide placements and training opportunities for those training to teach. We offer these through the Partner led teacher training programme within our school.
You will be part of our school teaching team from the very start, receiving expert support from experienced teachers and mentors. You will access an outstanding academic programme of study at the XXXX which will support you to understand the theory behind teaching whilst developing and practicing your skills in school.
We can also provide short term experience placements for those considering teaching as a career.
We are recruiting trainee teachers now. Please contact XXXXXXXXXX. Alternatively, do speak to us in school.
Why train with us?
Our teacher training programme aims to ‘grow our own’ teachers to work within our local alliance and the region as a whole. Many who have completed their initial teacher training with us remain in our partnership, gaining employment in our schools, coaching others on the course and supporting new entrants to the profession. Many now hold leadership positions in our partner schools and across the region.
Our train to teach completion rate and employment rate have always been consistently above the national average.
For many, completing the course is often not the end, but just the beginning. Large numbers of trainees access our Continuing Professional Development (Please add link to text – Additional Continuous Professional Development (CPD) – Haybridge Teaching School Hub) programmes with the support of their employing school through our teaching school hub to support their ongoing career development.
We are very proud of our teacher training course. Over XXX people have qualified as teachers since XXXX. You could be part of the XXXXXX family too!
By creating a dedicated page on your website, you are making a great start. To get the most out of your efforts and start recruiting more effectively, you need to get eyes on your messaging.
Buttons and image links like the examples you can see here help visitors to your website to see the content you want them to.
Social media is perhaps the most cost-effective tool at our disposal for spreading positivity about our schools and teaching as a profession. Over the next few pages you will find a range of examples of effective social media content, including posters and flyers that could also be used on noticeboards.
You will notice that they have a few things in common:
- Clear, accessible messaging
- Colourful, eye-catching design
- Prominent branding
Remember, social media posts quickly get lost in the mix. Make sure yours stands out, and that you post regularly to maintain engagement.
These social media assets aren’t overtly about recruiting teachers but their focus on what makes teaching a great job helps build positivity and stimulates the market of potential candidates.
It’s not something you just do to promote a vacancy, it’s about presenting the profession as attractive, all the time.
By transforming your teachers into powerful advocates and sharing their experiences to inspire others to consider a career in teaching. The audience following your social media channels allows you to directly connect with parents and guardians of pupils (who might be considering a career change and could make great teachers).
People are more likely to engage with material online that resonates with them and feels relevant. By actively ensuring that your communications include a diverse range of both teachers and students, you can ensure that all candidates feel welcome at your school.
What’s more important, particularly for recruitment, is to showcase diversity. You should try to ensure your communications, website and social media present mirrors and doors to your audience, whatever their background.
Teachers represent the community they serve. To attract the best candidates, your school should celebrate its diversity and present a genuinely diverse range of both pupils and teachers in your communication and social media activity.
Alongside creating valuable content for your social media accounts, it is also useful to share/link to content posted from the ‘Department for Education – Get Into Teaching’ social media accounts. They often post fresh, engaging content that can help attract new teachers into the profession and your followers may also benefit from this information.
Get Into Teaching social media accounts:
Facebook www.facebook.com/getintoteaching
Instagram www.instagram.com/get_into_teaching
LinkedIn www.linkedin.com/company/get-into-teaching
X/Twitter www.x.com/getintoteaching
Effective branding can be a daunting challenge. It’s vitally important to ensure that potential candidates and future colleagues notice your posts and communications and recognise your school instantly.
Notice that the examples below are not identical or repetitive, but they still communicate the brand clearly.
Some key tips for branding your materials:
- Use your logo consistently and prominently
- Use a consistent palette of colours
- Include diverse images that represent your school
- Vary your imagery on social media, while staying true to your brand
Here is an example of a poster you could easily create on apps such as Canva. Don’t forget to add your logo and change the colours to match your brand colour palette.
Email signatures are a valuable tool to increase awareness and support marketing efforts. Why not utilise this space to spread key messages about the teaching profession to a wider target audience? The great thing is that email signatures can be added easily and can make a world of difference.
